“In 2015, Uber, the world’s largest taxi company owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest acoomodation provider, owns no real state. Something interesting is happening.”. (Tom Goodwin)
Digital revolution is changing everything. How should the companies behave in order to stay competitive is this new scenario?
TV1 Group created the Trend Me Project, a book with the main trends for the new marketing.
See part of the book here.
M. Battistella 