It ain’t easy to launch a flu medicine. First, because there’s many players in the market. Second, because the flu is such common that people choose to simply ignore it. In this campaign for Gripinew, we transformed the flu in that old well-known annoying lady that always shows up to be in the way of our plans.
That old flu appeared? Gripinew.
Your new medicine against the old flu.
That old flu appeared? Gripinew.
Your new medicine against the old flu.
That old flu appeared? Gripinew.
Your new medicine against the old flu.
For the unfolding, we created assets that were distributed in places and situations where virus exposition is higher than average: commuting, elevators, umbrella holders (for rainy days), and even dates.
Did you know that you have 17 more chances of getting a flu inside an elevator? Good morning!
Rainy day? I love it.
If someone sneezes inside the bus, you’ll be exposed to 6.849 bacterias. Have a nice trip!
M. Battistella 