Parkinsounds®

Parkinson is a common neurological disease, and it’s more than trembling hands. Proper medication and brain surgery improve many Parkinson’s symptoms, but not the gait. The solution may be in another natural thing: music. Introducing PARKINSOUNDS®, powered by Spotify®. Parkinsounds® helps patients find their ideal pace. It automatically selects the songs that match that beat from any Spotify® playlist. And Parkinsounds® can add audio cues to the patients’ favorite songs. So steps get increasingly bigger, steadier and safer. And it’s a therapy: the more they listen, the further they go. After all, it’s Parkinson’s disease, but it’s the patient’s life.

 

Awards:

Silver Lion | Cannes Lions 2017
Entertainment For Music > D01 Use of Music Streaming Platform or Video Hosting Service

Bronze Pencil | One Show 2017
Mobile: Craft / Music / Sound

Gold | Lions Health 2016
Pharma > Pharma Communications Tools & Devices > HCP Devices and Diagnostics

Silver | Lions Health 2016
Pharma > Pharma Communications Tools & Devices > Patient to HCP Communications

Gold | Clio Health 2016
Apps > Pharmaceutical: Device & Diagnostics

Gold | Clio Health 2016
Streaming/Downloadable Content > Pharmaceutical: Device & Diagnostics

Silver | Clio Health 2016
User Experience > Pharmaceutical: Direct to Consumers

Silver | Epica Awards 2016
Mobile Sites & Apps

 

Agency: Havas Life São Paulo
CCO: Mauro Arruda
Creative Director: Diego Freitas
Account Manager: Fábio Pellim, Renata Ortiz
Art Director: Takae Takahashi
Copywriter: Murilo Battistella
Planner: Deyse Albiach, Paula Ottoni, Zé Roberto Pereira Digital Planner: Gustavo Perez
UX: João Luiz Puntel
Client: Teva Neuroscience

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