Parkinson is a common neurological disease, and it’s more than trembling hands. Proper medication and brain surgery improve many Parkinson’s symptoms, but not the gait. The solution may be in another natural thing: music. Introducing PARKINSOUNDS®, powered by Spotify®. Parkinsounds® helps patients find their ideal pace. It automatically selects the songs that match that beat from any Spotify® playlist. And Parkinsounds® can add audio cues to the patients’ favorite songs. So steps get increasingly bigger, steadier and safer. And it’s a therapy: the more they listen, the further they go. After all, it’s Parkinson’s disease, but it’s the patient’s life.
Awards:
Silver Lion | Cannes Lions 2017
Entertainment For Music > D01 Use of Music Streaming Platform or Video Hosting Service
Bronze Pencil | One Show 2017
Mobile: Craft / Music / Sound
Gold | Lions Health 2016
Pharma > Pharma Communications Tools & Devices > HCP Devices and Diagnostics
Silver | Lions Health 2016
Pharma > Pharma Communications Tools & Devices > Patient to HCP Communications
Gold | Clio Health 2016
Apps > Pharmaceutical: Device & Diagnostics
Gold | Clio Health 2016
Streaming/Downloadable Content > Pharmaceutical: Device & Diagnostics
Silver | Clio Health 2016
User Experience > Pharmaceutical: Direct to Consumers
Silver | Epica Awards 2016
Mobile Sites & Apps
Agency: Havas Life São Paulo
CCO: Mauro Arruda
Creative Director: Diego Freitas
Account Manager: Fábio Pellim, Renata Ortiz
Art Director: Takae Takahashi
Copywriter: Murilo Battistella
Planner: Deyse Albiach, Paula Ottoni, Zé Roberto Pereira Digital Planner: Gustavo Perez
UX: João Luiz Puntel
Client: Teva Neuroscience
M. Battistella 