When reviewing another water brand’s commercial on YouTube, the most recurring comment from the audience was “C’mon, it’s just water.” With Aqua Carpatica coming straight from the last untouched forest of Europe in Romania to reach the American market, we realized that the greatest truth we could communicate would be the honesty that whoever understands the di erence, understands the di erence.
It’s just a chair. It’s just a symphony. It’s just an athlete. It’s just a baby.
But…
It’s a Le Corbusier chair. It is a symphony of Beethoven. It’s an Olympic medalist. It’s your baby.
As for water? Well, it’s only water.
M. Battistella 