Coming from Havas of London, the challenge was to creatively communicate the intuitiveness of the new TEVA DuoResp Spiromax inhaler.
One may think that you can’t go wrong by using an inhaler, but it happens a lot. Researches have shown that 90% of patients have made a mistake at least once in their lives when using an inhaler. With the new TEVA DuoResp Spiromax, there is no such danger: you can simply open the cap and inhale it. That’s right. When it comes to breathe, you just suck.