Rayovac wanted to change the way to communicate with its public in social media. The company knew that a good conversation always start with good stories, but, hun… how could we tell good stories while we talk about, let’s say, batteries? People usually never think about batteries unless they need one. Same thing with lamps, or flashlights, or any other of the company’s products.
So we decided to create characters, that can talk about everything by the same time they remember people about our relation with Rayovac’s solutions (even in the not-so-good situations).
Vila Ampério is a group of friends, each one representing one of Rayovac’s products. They were created to talk with the brazilian audience, considering our culture, the way we relate to each other and situations that we can all identify with.
M. Battistella 