Pieracciani believes in the connection between sensitivity and emotions of the art world and the search for results in business. This is part of the purpose of the company, that incorporates art into its brand and its work.
Periodically, Brazilian artists are invited to capture the spirit of Pieracciani and interpret it.
In 2012, Bruno Mestriner and Yuri Garfunkel, using mixed media collage, silkscreen and acrylic on recycled paper, composed eight frames that tells 20 years of Pieracciani’s history. Finally, scraps generated during the creation of the pieces were reused by the artists in a last frame, which is the logo of the company. And this video tells the story of the artistic making of.