The project that turns street dogs into diabetes alert dogs.
Once upon a time in a country named Brazil, there were more than 80 million who could not sleep well still.
Parkinson is a common neurological disease, and it’s more than trembling hands. Proper medication and brain surgery improve many Parkinson’s symptoms, but not the gait. The solution may be in another natural thing: music. Introducing […]
This is about a rare case in business: to launch the first branded campaign for a top-selling product nationwide. That’s the case of Dipimed, Brazil’s best-selling brand of dipyrone. Our campaign was based on the […]
Medical campaign for Puran, the largest and best-selling medicine in Brazil for the treatment of hypothyroidism. The only one with 14 dosages, so physicians can work to the smallest details. Just like an artist. Caption: […]
25,915 days. That’s the life expectancy of the average human being. Just 25,915 days. Will you have more? Will you have less? It’s impossible to know. But what really matters is what you will do […]
When reviewing another water brand’s commercial on YouTube, the most recurring comment from the audience was “C’mon, it’s just water.” With Aqua Carpatica coming straight from the last untouched forest of Europe in Romania to […]
Coming from Havas of London, the challenge was to creatively communicate the intuitiveness of the new TEVA DuoResp Spiromax inhaler. One may think that you can’t go wrong by using an inhaler, but it happens […]
Dengue is no stranger in Brazil, but despite being a disease with a growing number of cases and deaths since the 80’s or even before, Brazilians got used to it in a way that it […]
“In 2015, Uber, the world’s largest taxi company owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest acoomodation […]