This is about a rare case in business: to launch the first branded campaign for a top-selling product nationwide. That’s the case of Dipimed, Brazil’s best-selling brand of dipyrone. Our campaign was based on the creation of a dysfunctional family (à la “Modern Family” TV show), with its characters facing the challenges of a modern life, but always counting on top-notch products do things the easier and smarter way. That’s Dipimed, the top solution for fevers and aches.
(This version plays with the 5-seconds skip button. Sorry for not having it subtitled yet)